I'm a performance marketer obsessed with data and growth. For 7+ years I've turned paid media on Google, Meta, YouTube, Microsoft and LinkedIn into registrations, leads and revenue. Today I lead a team of 6 at Rakuten Insight, reporting to HQ in Japan.
SENIOR PERFORMANCE MARKETING MANAGERGreat growth isn't bought with bigger budgets. It's built through sharper tests, cleaner data and one more experiment.
user registrations generated across paid campaigns
CAC, $56 → $19 in 6 months, while scaling volume 15×
user retention improvement at Rakuten Insight
lead conversion rate through structured A/B testing
registrations in a single month, an all-time record
avg conversion rate on 5.97M+ clicks and 156M+ impressions (2022 to 2024)
Acquisition costs were climbing just as growth targets went up.
Managed up to US$80K+/month across Google, Meta and Microsoft Bing Ads, ran structured A/B tests on creative, audience and bidding, and built GA4 + Looker Studio dashboards for executives.
Scale India-market acquisition for a Japanese company, with users who stay, not just sign-ups.
Own the India product-growth strategy and lead a team of 6: acquisition and optimisation, behavioural funnel analysis and roadmap alignment, reporting directly to HQ management in Japan.
Keep conversion rates high while scaling spend across channels and markets.
Full-funnel structure across Google, Meta and Microsoft, tight bid and budget pacing, and constant creative and audience testing.
Reach a small, premium audience in India while meeting a global brand's standards.
Ran premium-audience targeting and lead-generation campaigns for the brand's India market, alongside my full-time role.
BBA, Banking & Finance and International Business · Sharda University
